Online marketers use e-zines and newsletters as their most effective form of marketing by email. Therefore it is vital to know how to promote your newsletter on the Internet, how to get more subscribers by making it popular, and how to ensure the newsletter is a permanent success.
In this Newsletter Promotions blog we are talking about optimizing your email newsletter sign-up page for search engines; promoting it on the web; submitting to online newsletter directories (in the next blog posts there will be a database of newsletter directories for you to explore); marketing your newsletter with other means both offline and online; managing PPC campaigns for your newsletters; using affiliate programs to get more readers and sell more via your newsletter; working with web 2.0 sites to get your online newsletter seen and known.
Here you’ll discover some useful tips on how to beat your competitors: other similar newsletters. Simply follow our easy-to-use strategies, and enjoy the results.
If you don’t yet have your own newsletter don’t bother reading this blog. It’s going to be useless for you. All we talk about here is for those who will be able to implement the gained knowledge right away.
So, you want to promote your online newsletter in order to get more subscribers. It is very easy if you follow our simple advices.
There are only 2 fields to concentrate in: internal and external. Internal field is about your newsletter sign-up page works; external field is about works made outside (directories submission, link building, social networks promotions, etc.)
Internal field is the actual optimization of your newsletter subscription page. Every single aspect of it will be touched here in future but here are some outlines:
- Getting the right domain or URL for your newsletter
- Choosing and implementing the most relevant and searched keywords
- Creating a relevant page title and working with meta tags
- Optimized copy-writing for better search rankings
- Working with the keyword density of the content
- Enriching the text with tags like H1, STRONG, ALT (for images), etc.
- Complying the code with WC3 standards
- Creating a sitemap.xml and a a robots.txt file
- Using correct menu for the site and managing the best performing internal linking structure
- Leveraging the newsletter itself as a promotional tool via viral means.
External field is even wider and requires more time and efforts, but it is even more crucial and important. Both internal and external fields should be worked out for the success of your newsletter. External field includes the following, which we will cover in more details in future:
- Submitting the newsletter site to search engines the right way
- Getting in to the best general and dedicated directories
- Link building for your online newsletter
- Using the optimized keyword-rich anchor texts for your links
- Running Pay Per Click campaigns for the newsletter
- Submitting your newsletter articles to Public Relations sites
- Working with affiliate and referral programs
- Running contests to gain content and links
- Using other ways to promote your email newsletter externally.
What should be done and what shouldn’t when you do your newsletter promotions both internally and externally - will also be covered here.
Newsletter promotion is not a simple process but if you devote enough efforts into it, the results will be tremendous!
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